Apple Prepares $1,000 Domestic Robotic Device for Release by 2027
Apple is reportedly developing a high-end home robotic assistant targeted for a 2027 market debut with an estimated $1,000 price tag. The device is expected to handle video calls and basic household automation tasks.

- Apple aims to release a specialized home robot by 2027 featuring FaceTime capabilities and smart home controls.
- The prospective hardware carries a steep projected price point of approximately $1,000 despite its initially narrow utility.
- Internal leadership, including executive John Ternus, is strongly backing the ambitious hardware initiative.
Apple Inc. is actively developing an innovative desktop robotic assistant engineered for domestic environments, with an anticipated commercial launch slated for 2027, according to industry sources. The forthcoming hardware, carrying a projected price tag of roughly $1,000, aims to serve as a centralized hub for video communication via FaceTime and the remote operation of residential appliances and lighting systems.
This strategic pivot represents Cupertino's latest endeavor to secure a lasting foothold in the competitive smart home ecosystem, following years of exploration into advanced automation and consumer robotics. While the company has long dominated personal computing and mobile communications, its previous attempts to capture the domestic hub market have faced stiff competition from entrenched rivals like Amazon and Google.
According to detailed reports by Ars Technica, the forthcoming project enjoys high-level backing from key corporate leadership, specifically pointing to executive John Ternus as a champion of the initiative. Despite the strong internal support, industry analysts note that consumers may initially encounter limited functional utility relative to the steep financial investment required.




