Ferrari Secures Complete 2027 Sell-Out for Controversial Luce Electric Vehicle
Luxury automaker Ferrari has announced that production capacity for the Luce, its inaugural battery-powered vehicle, is fully reserved through the end of 2027. Despite initial skepticism from purists regarding the shift to electrification, robust consumer demand underscores the market's appetite for high-end sustainable performance.
- Ferrari's first EV, the Luce, is completely sold out of production slots through 2027.
- The vehicle has faced significant polarization among traditional brand loyalists.
- CEO Benedetto Vigna confirmed the strong market uptake during recent corporate updates.
MARANELLO — Italian luxury sports car manufacturer Ferrari confirmed Wednesday that its highly debated battery-electric vehicle, the Luce, has exhausted its production availability for the next several years, with order books fully committed through 2027.
Regarded as a pivotal departure for a brand historically defined by the thunderous roar of combustion engines, the Luce represents Ferrari's official entry into the electric mobility sector. The model has sparked intense debate across the automotive community since its initial unveiling, dividing traditionalists who champion fossil-fuel performance and modern collectors eager for zero-emission luxury.
According to reports by TechCrunch, company leadership remains unfazed by the cultural friction, with CEO Benedetto Vigna confirming that the entire production allocation is spoken for by eager buyers. Industry analysts note that this rapid sell-out demonstrates the resilience of ultra-luxury marques as they navigate the mandatory industry transition toward electrification.
